The Brilliant Brand Podcast

From Blurry to Brilliant: Focusing on Your Purpose

We’re continuing our journey into the heart of brand purpose—and things get deep (in a good way). If you’ve ever struggled to clearly define why your brand exists beyond making money, this is the conversation you’ve been waiting for.
We explore how your brand purpose acts like a lens—helping you see both the big picture and the tiny details that matter most when building a magnetic business. I also walk you through Simon Sinek’s Golden Circle and reverse-engineer your “Why” using 7 thought-provoking questions to help uncover the clarity that’s already within you.
If you’ve ever squinted at a business decision and thought, “Am I doing this right?”—this episode is your prescription.
Because when you’re in focus, you’re leading with intention.
Tune in now:
🍎 Listen on Apple Podcasts
🟢 Listen on Spotify
 
🛠 Resources & Mentions:
Simon Sinek Golden Circle
Blog post: Brand Purpose: How to Find Your Why With 7 Powerful Questions
Donald Miller’s StoryBrand book
 
Thank you for listening to The Brilliant Brand Podcast! If you loved today’s episode, please leave a review on Apple Podcasts. 
Stay Brilliant. ⚡
🔥 Ready to Clarify Your Brand’s Purpose?
Let’s work together!
Schedule a discovery call: freshsparks.com 
DM me on Instagram: @freshsparks
 
* * * FREE RESOURCE * * *
The Ultimate Guide to Building Your Brand
Get it here:freshsparks.com/guide
 
* * * CONNECT WITH ME * * *
LinkedIn:
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Unlocking the Power of Brand Purpose

Ever wonder what makes certain brands truly stand out? The ones that go beyond just selling a product or service?
In this episode of The Brilliant Brand Podcast, I’m diving into the core elements of brand purpose—the foundation behind your business, beyond just making money.
This isn’t about lofty ideals. 
It’s about getting clear on why your brand exists, what it stands for, and how it connects with the right people.
I’ll show you how:
Values act as your North Star
Purpose keeps you on course
Vision gives you a destination
Mission helps you get there
Tune in now:
🍎 Listen on Apple Podcasts
🟢 Listen on Spotify
Mentioned in this episode:
Brand Vision Statement: How to Stop Drifting and Start Driving Growth
Thank you for listening to The Brilliant Brand Podcast! If you loved today’s episode, please leave a review on Apple Podcasts. 
If you want to send a message, DM me over on LinkedIn or Instagram.
Visit the FreshSparks website for even more detailed strategies, and be sure to share your favorite episodes on social media.
Talk to you next time, and stay Brilliant. ⚡

Building a Brilliant Brand: The Essentials

This is the premiere of The Brilliant Brand Podcast! 🥳
I’ve wanted to do this for over 5 years now, and it’s finally come together. 🙌🏽
In this episode, you’ll learn what it means to be a Brilliant Brand.
I’ll break down the exact thought process we use at FreshSparks to help buinesses like yours stand out, attract the right people, and GROW.
There are 7 essential pillars required for building a strategic, meaningful, and magnetic brand.
… Purpose
… People
… Positioning
… Personality
… Point of view
… Presentation
… Promotion
How many have you developed for your business?
👇🏽 Find out now on your favorite podcast platform:
➡️ Listen on Apple
➡️ Listen on Spotify
 
Mentioned in this episode:
FreshSparks 
Simon Sinek Ted Talk
Thank you for listening to The Brilliant Brand Podcast! If you loved today’s episode, please leave a review on Apple Podcasts. 
If you want to send a message, DM me over on LinkedIn or Instagram.
Visit the FreshSparks website for even more detailed strategies, and be sure to share your favorite episodes on social media.
Talk to you next time, and stay Brilliant. ⚡